Sweden's largest morning newspaper
522,000 readers per week (Orvesto Konsument)
DN.se has around 2 million unique readers per week
DN Erbjudandens weekly newsletter has around 90,000 recipients with an open rate of 60-65%
Dagens Nyheter is Sweden's largest morning newspaper, and enjoys a high level of trust among its readers. If you as a retailer are selected for collaboration with DN Erbjudanden, you will have access to several powerful sales channels and to a target group that not only has purchasing power but is also quality-conscious. The Erbjudanden site dn.se/erbjudanden is updated every week with a smaller number of selected products at a discounted price for subscribers.
The fact that you need to be a DN subscriber to take advantage of the offers gives an exclusive feeling - it is clear that your product is specially selected. With Tipser, the shopping experience is smooth and seamless, as the purchase takes place with a checkout solution where the customer is still on DN Erbjudanden’s site. As a retailer, you benefit from a collaboration where your product is integrated into DN Erbjudanden’s popular newsletter, their site and in print ads too. In some cases, there is also the possibility of additional online marketing, both more widely in Dagens Nyheter's own channels and via other newspaper sites within the Bonnier Group.
Apply for a merchant account at Tipser. You can contact us with the form below.
By default your products will not be published to our entire network. Make sure your products and stock are available for the publishers you want.
When your account has been approved the Tipser network can start selling your products
Tipser is a service that makes it possible to sell any product directly from any digital surface. We help the biggest publishers, media outlets and marketplaces to run e-commerce. You as merchant have now the ability to connect your products to Tipser and start receiving valuable sales and reach our network of millions of consumers.